How to Create a Travel Business Site Using WordPress

 The perfect vacation combines rest and relaxation. You have a good book in one hand and your favorite beverage in the other as you sit on the beach hearing the soothing sounds of ocean waves.


But for most customers, their travel journeys start in front of their computer, on a travel site scouring though vacation packages online.


Your travel business site serves as an information hub for customers to learn about the best destinations, get the latest travel tips, and map out their plans with inspiration from other travelers. That’s why it’s important for you to build a website with specific web pages and content to help your customers have the best travel experience.


Grow Your Business With HubSpot's Tools for WordPress Websites

In this post, we’ll cover how to create a travel business site using WordPress along with several theme and plugin recommendations to enhance your visitor experience..


Key Elements of a Travel Business Site

An effective travel business site tells a story behind the brand and informs the visitor about booking the best traveling experience. To achieve this goal, you’ll want to include the following web pages and content on your site. 


Travel Site Web Pages

No two travel business sites are the same. However, below are a few essential web pages all sites need to attract customers and run an online travel business. 


About Page

On your About page, you’ll want to give visitors a company overview of your brand. Tell them the story of how your business started and highlight your core principles. This page is also great for showcasing your senior leadership team. And don’t be shy—mention any notable awards and philanthropic efforts.


Support Page

Be fully accessible to your customers to answer their questions or to respond to their feedback. Most travel businesses will offer multiple communication options. You can have customers contact your company by phone, email, or live chat. 


Destinations Page

A Destinations page highlights recommended travel locations for your visitors. Include the name of the city and an overview of things to explore. You can add a Google Map showing the exact location, top hotels in the city, and popular activities to do. You’ll want to post eye-catching pictures of the city, too. 


Booking Page

This page provides visitors with details about their travel reservations. They can verify their destination, travel dates, and any other accommodations. It’s also where your customers can securely process their payments for their bookings. 


Types of Travel Website Content

Beyond the necessary web pages, you’ll want to create engaging travel content for your visitors. That way, your business becomes a one-stop shop to learn about travel and to book trips.


Featured Getaways

Travelers desire quality travel experiences and want to know exactly what they get and for how much. You can feature specific getaways, like last-minute trips and romantic rendezvouses to showcase your travel packages. It’s a great way to sell travel bundles with a flight, hotel, and car. 


Travel Tips

Novice travelers need help to prepare for their trips. You can offer sound traveling advice to your customers with blog posts about what to pack in their suitcases, when to arrive at the airport, and how to keep their valuables safe during a trip. 


Social Proof

No one likes missing out on a great travel experience. You can display pictures of your customers traveling to entice hesitant buyers to book on your site. You also can ask customers to submit testimonials for you to display on your site. Just make sure the testimonials provide a detailed description of how your business had a positive impact on the customer’s experience.

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